Schematic benefits for Creation of Market Infrastructure under Mission for Integrated Development in Horticulture (MIDH)

Main objectives of providing assistance under this component are (a) to encourage investments from private and cooperative sectors in the development of marketing infrastructure for horticulture commodities (b) strengthen existing horticulture markets including wholesale and rural markets; (c) focus on promotion of grading, standardization and quality certification of horticulture produce at farm/market level to enable farmers to realize better price; and (d) create general awareness among farmers, consumers, entrepreneurs and market functionaries on market related agricultural practices.

Assistance under the Scheme will be provided as credit linked back ended subsidy for setting up wholesale markets, rural markets/apni mandis and retail markets. In case of Terminal markets, assistance will be provided in accordance with approved norms, for which guidelines have been issued separately,and available on the NHM website. Assistance will also be provided for setting up static / mobile vending cart/platform with cool chamber. Assistance will also be extended for setting up functional infrastructure as credit linked back ended subsidy.

Assistance for setting up markets will only be given to those States/UTs which have amended their State Agricultural Produce Marketing Committee (APMC) Act and have also notified the amended rules there under to implement the provisions for:

Assistance will be available to individuals, Group of farmers/growers/consumers, Partnership/ Proprietary firms, Self Help Groups (SHGs), Farmers Producer Organization (FPOs),Companies, Corporations, Cooperatives, Cooperative Marketing Federations, Local bodies, Agricultural Produce Market Committees (APMC) & Marketing Boards and State Governments. Projects submitted by only those APMCs will be considered for assistance, which do not levy market cess on horticulture produce.

Cost of land involved in infrastructure projects will be restricted to 15 percent of project cost in rural areas and 25 percent in urban areas. The entrepreneur will not alienate land during period of loan for any purpose other than the purpose for which project is sanctioned. A separate undertaking from entrepreneur is required to be included in this regard in the DPR. Size of project will be determined on basis of economic viability and Commercial considerations.

Quality control/analysis lab has been included under the Mission wherein assistance will be provided for setting up quality control labs having necessary infrastructure and manpower facility to check quality of horticultural produce vis-à-vis international standards (Annexure V of MIDH Guideline).

In the case of bamboo, assistance will be extended for setting up Bamboo Bazaars, Bamboo wholesale retail markets near villages and retail outlets as per norms indicated in Annexure VI of MIDH Guidelines.

Establishment of Marketing Infrastructure for horticultural produce in Govt./Private/ Cooperative sector